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Credits: Elizabeth Pantaleo for NOWFASHION
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Credits: Gio Staiano for NOWFASHION
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Credits: Elizabeth Pantaleo for NOWFASHION
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Credits: Gio Staiano for NOWFASHION
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Credits: Guillaume Roujas for NOWFASHION
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Credits: Guillaume Roujas for NOWFASHION
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Credits: Regis Colin Berthelier for NOWFASHION

Trend Alert | Beach Boys

 As if we needed further confirmation that the surf's up next summer, Paul Smith too decided to take a dip, make a splash, dive right in, plunge into the deep end - et al, et al - for a vibrant collection that put palms and paradise petals and Hawaiian shirts at the top of his customer's shopping list next season. There was no getting away from the beach-scapes on Mod tailoring in vivid magenta and green and yellow and cerulean shades. Fish motifs upped the sea feel more than other collections have this season, but the main message was: Hawaiian shirts and paradise beach. Did all designers go on the same holiday? Or perhaps more simply it's just a case of dreaming of paradise when the world gets a little bit too bizarre and nonsensical. A paradise retreat of course seems incredibly appealing. But where so many designers have tackled similar ideas, or certainly there is at least a whole wave (pardon the pun) who have, it's still those lush Louis Vuitton ones that stand out. Because they took something and added a new something to it, whereas elsewhere it's been more simply a reprise or spotlight on the beach-bound style.

Of course when it comes to summer in the UK, all of this beach and paradise makes for a far flung idea - so more appropriate might then be the wet-weather outdoors attire we clocked on the Lanvin catwalk. Cover yourself for summer showers in cagoules and a bit of durable utilitywear. There was wide-leg tailoring too but let's leave that off the campsite - here there were plenty of style notes and looks to suggest this is where one will be spending next summer. Less beach but maybe nonetheless beautiful depending on your preferred escape.