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JW Anderson Menswear Spring Summer 2018 Florence

Florence, Italy - J.W. Anderson has a lot of ideas. With his broody, endearing, boyish gaze, the young gun is riding the wave of fashion with full force. He’s amped up Loewe’s name worldwide with his savvy, geometric leather accessories and now his signature ready-to-wear line is taking shape.  Androgyny, individuality and coming out to the world are all part of the brand’s ethos, which is likely part of the reason Converse just inked a long-term collaboration with him. [Read more...]

 

A Room With A View With JW Anderson

by Stefano Roncato - MFFashion
NOWFASHION + MFF
 

A show with a view: James Ivory’s celebrated film was one of the key elements in JW Anderson’s aesthetic voyage. A room with a view reimagined in the current surroundings, tourists in love with fashion. A love affair with Florence that celebrates an important moment, the designer’s 10 year anniversary in menswear. “I love this city and the way it makes me feel when I’m here,” Jonathan Anderson explained to MFF. Anderson chose to show his collection at the Villa La Pietra, in the sculpture garden of Canadian artist Anne Low with guests sitting on white linen cushions on the floor, changing the spectators point of view. “It’s like looking up at statues in a museum, the heads look smaller, the bodies become bigger,” continued the designer, “you’re looking at them up close, like in a giant snapshot.” Immortalizing a collection that plays with clean lines and graphic elements. Stylized hearts on backpacks, a woven swan on a pull over, American pop prints that evoked vintage baseball designs and drinks campaigns in the iconic Coca-Cola style. Down to the striped shirts and simple jeans, borrowed from classic workwear from the land of stars and stripes. “Effortless and fun”.

 

INTERVIEW/Jonathan Anderson: young people want reality, not fake fashion

By Stefano Roncato - MFF Magazine for Fashion
Leggi l'articolo in italiano: http://bit.ly/2srrmF6

How do you feel being here in Florence?

I’m quite scared, it’s my first show out of London. I thought about basing everything on normality, it’s very focused on my character. For the first time I wasn’t imagining someone else. We are all tourists and I wanted to focus my energies on Florence. A Room With a View is a film that’s like an obsession for me. 

What struck you so much about it?

I think this is a very sexy, sensual city. There’s a lot of nudity around. We created a little booklet with images of nudes shot between the end of the 18th and the beginning of the 19th Centuries by three photographers. 

This is your 10th year in menswear….

If I think about it, I feel old [laughs jokingly]. I always wear a T-Shirt and a pair of jeans. And I think right now, in this political and economic moment, we need to take it back to the essentials. A message that’s really honest and direct. 

Is everyone a tourist?

In terms of communications, we’re all part of social media where you can tour the globe. Travelling opens your mind. Like the idea of the Grand Tour. You’ve got to explore every place you go, build up a mental picture. 

How do you get from the inspiration to the show?

I start with my ideas as if they’re all in folders that contain all the different little variations. If I changed ideas every second - which I normally do - it would be chaos. I definitely keep one thing in mind, the clothes are constructed in 3D but then what remains from the show are 2D images. I have to be careful to remember how everything looks all together. 

What does being a designer today involve?

From a certain point of view, you have to put yourself out there. I don’t believe in good or bad taste. It’s style that matters. But I definitely think fake fashion is the worst type of fashion. Young people don’t want false ideas, they are looking for something that’s real, something that’s the opposite of fake fashion.