Edun Ready To Wear Spring Summer 2013 New York
How do you make utilitarian sartorial staples like cargo pants, camouflage prints and safari jackets look feminine? That seemed to be the question designer Sharon Wauchob was asking herself when she set to work on designing the latest Edun collection. The easiest answer: injecting a bit of lingerie elements into the mix.
It was an idea that worked in this show. From the strappy bandeau bras in kaki to the numerous camouflage prints in floaty silks that came crafted into everything from fluid dresses to tapered utility pants, this show found a way to soften the military heritage of its chosen theme. One technique that was particularly successful was the interspersed use of shimmering sequins. It would pop up unexpectedly on the pockets of cargo shorts or be sprinkled across the shoulder of a nylon parka. Making the down-to-earth ensembles feel a little bit special.
There was a loose and relaxed style to this show. Oversized flack vests, wide legged pants and fluttering dresses all looked like they would be much appreciated on a hot summer day. And with many of the pieces in this collection using materials sourced or manufactured in Africa, that just gives you one more reason to want to invest in something from this brand next summer.
- Jessica Michault