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Credits: Guillaume Roujas for NOWFASHION
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Credits: Guillaume Roujas for NOWFASHION
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Credits: Regis Colin Berthelier for NOWFA
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Credits: Regis Colin Berthelier for NOWFA
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Credits: Regis Colin Berthelier for NOWFA
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Credits: Regis Colin Berthelier for NOWFA

All Hail The Hawaiian Shirt

 

It was already clear before we took our seats at the shows this season that there was a reprise of one wardrobe item in particular: the Hawaiian shirt. Ditching their usual  streetwear and sportswear garb for the colourful number instead, the menswear fashion set have been working their best florals and palm leaves ever since Milan.  It's hardly surprising given that 34-degree temperature rather does lend itself to the paradise-evoking style, which usually comes in everything from lush foliage and flower prints to brilliant sunsets and bold textile designs. 

But then we looked up from our phones and our show notes and what did we see? Hawaiian-style shirts – all over the catwalks. DSquared, Prada, No. 21, MSGM, Salvatore Ferragamo and Marcelo Burlon were among those putting a colourful spotlight on it. But it hasn't stopped there. The item’s popularity continues in Paris – not only on the editors and buyers, but again on the catwalks: Ami, Dries and Louis Vuitton – who really went to town on them in sheer lush incarnations. 

What’s interesting here is that there’s such focus on one specific piece. For so long menswear has been dominated by a general swathe of streetwear and sportswear. Not this season. Plus it’s a piece that, according to those here, so many guys already have in their wardrobes. Or just check out the nearest vintage store and you’ll be able to get your hands on one. Now in this instance, this really is a case of see now, buy now!